Trends and challanges in the dental travel industry in 2016 and beyond…
Trends are showing major changes over the past few years. The global economic crises prevented UK and irish patients from travelling abroad – at least they postponed their medical plans as such. Though the need to look better is still there as one of those factors ranking high on Maslow’s pyramid the dental holiday falls victim of sober decisions as such medical interventions can be delayed and they may be among the priorities that you can live with if something goes wrong.
The same impetous starts to work when things are improving and patients are more willing to change and travel. You feel the desire to look better – you know your budget and all the prices in your local hospitals, dentistries that do not let you realise the real change, the complete makeover.
There is another factor that plays a role: sine 2008 more and more dental clinics abroad specialised in treatments given to UK and Irish patients has been opening their own local dentistry so that patients can save time and money and they do not have travel abroad for the dental treatment. Prices are higher than the dental care unit price performed abroad but still more acceptable and more affordable than the local dental cost.
Another aspect that foreign clinics came up with in 2012 – adding other plastic surgery to the list of options. Think of FUE hair transplant, medical checkups or fat freezing – services that are offered a much lower rate and treatments can be combined – if not the single patients takes them then the travel mates that accompany them to such a tour.
Which countries rank among the most popular recepients of dental holiday makers or those hair transplant patients? Poland, Romania, Hungary. Turkey and Tunesia used to play an important role – they were actually cheaper than the CE countries – but the migrant crises and political inballances changed the way English patients approach dental and hair tourism in 2016. They are willing to spend more if they do not have to risk anything. And this is what they get for their money – VALUE!
Some sources and references