Online gambling sites – chances and challanges in 2016 and beyond.
Looking at the trends of 2016 let us analyse the outlook of the igaming industry. With social gaming becoming more and more popular gaming sites face serious challanges from natural search.
Gambling sites like casinoadvisor.com, freecasinoslots.la offer the usual information to players – they feature reviews of casinos and games, payment methods like paypal, casino software like netent, playtech or microgaming. Some may add demos of slot games, blackjack or roulette to try along with the reviews like free-pokies.net the Australia facing slot machine guide.
Panda and penguin updates have put an end to manipulative link building. Given that google uses over 200 factors for its ranking algorhytm it is by now obvious that bugs, ranking drops are more and more diffucult to battle and algo changes may make it more difficult.
Sites got literally disappeared from the serps while only a few new comers (vegasslotsonline, slotozilla, freeslots.me) managed to enjoy the benefits of the penguin era that last about 18 months before the latest updated rolled out. Reports said there were no major changes in the gambling industry.
Spam is still prevailent – look for yellow-starred sites in the listings – and blackhat techniques are still existant: hacked wordpress websites dominate the Australian top100 hits.
Yahoo directory stopped working in December 2014 and dmoz seems to be impossible to get in – and may not function as it used to in the past. Directory links are a big no-no, so are signatures in forums, websites of profile pages.
It seems infographics too have been overused – so ost sites decided to stay away from creating content for such directories as they got devalued significantly.
Looking at on-site seo we can conclude that over optimization penalties are part of the panda algo – good news is though that the google algorhytm updates monthly or so.
Some portals still run blogs or forums to keep in touch with the community. This direction is a welcome feature in spite of the fact that gamblers do not like socialzing that much – for a good reason.